Brand protection
Fraud of intellectual property, counterfeiting and piracy is a growing problem for many companies. Not least for the companies working in the global market with sale, purchase or outscourcing production where every product in every industry is vulnerable.
Today a companies’ value is often messured to its brand(s). A successful brand is an asset that customers place their trust in and are willing to pay more for. Unfortunally, successful brands attract counterfeiting, unauthorised parallel imports and fraud. This is a serious threat to the brand owners and identification of full value traceability in the supply chain and should be seen as a strategic imperative.
Lyngsoe System has the proven experience and competence to help your business overcome these threats. The Lyngsoe Brandprotection System sets the standard for unit-level brand security. The technologie is easy to implemt and does not require special equipment or knowledge to verify, and is a very effective tool to prevent counterfeiting and fraud.
The challenges
The products sold on the internet are increasing and as the internet is highly anonymous, counterfeiters can easily source and sell counterfeit products on business-to-business online trade boards and business-to-consumer online shops and on pages like“E-bay.com” can function as product laundering. Additionally, the global nature of online sales blurs geographic boundaries and complicates enforcement, responsibility and applicable laws.
As with any user-generated e-commerce platform, brand owners have a harder time controlling the distribution of goods through unauthorized channels.
Furthermore it's not a crime to buy or exchange fake goods, so companies are waging an unceasing battle against the sale of counterfeit products in the EU. To try to wind the battle some companies maintain an international network of investigators and lawyers speciializing in anticounterfeiting efforts wich all cost an enormous sum of money.
Other companies don’t even know that their products are being copied because of the lack of proper tools.
The solution
The Lyngsoe Brandprotection System offers you the proper tools including tracking of products throughout the supply chain. Tracking can also be used as evidence for factors relating not only to the product, but also to its broader impact on society such as environmental certification, as valid evidence that the management of the product was responsible, the workers were treated fairly, animal welfare etc.
Lyngsoe Brandprotection System helps you gain the customers trust in your brand and products.
Lyngsoe Brandprotection System enables you to offer your costumers to check the product via the barcode on your website or in the shop. Full value traceability will enable the companies to fulfill the consumer’s needs for traceability and establish the brand as “trusted source of information”.